My name is Sanita Rizvic, and I am the studio salon owner and master stylist at Luxe Color Loft. My passion in this industry started ever since I was little, but the fire was lit about 7 years ago when I graduated from Paul Mitchell The School. I knew ordinary was not an option so I moved to South Florida to pursue my passion in teaching cosmetology while still being an artist behind the chair. I got the chance to educate and travel doing what I love working with major brands such as Paul Mitchell, Redken, and Wella. I had the wonderful opportunity to be a part of Miami Swim Week, Miami Fashion Week, Comic Con, Southwest Bridal Show + Expo, The Knot Magazine and Jacksonville Magazine.
I knew I wanted a place where my guests can experience luxury yet feel at home enough to be themselves, this is when Luxe Color Loft was born.
My passion is for the beauty industry is indescribable and my guests are my family. My motivation comes from YOU guys and my career is the canvas I paint my story on. Educating my guests and making them feel alive is what I thrive for. I believe that through creativity and passion we can change the world one transformation at a time.
“Always be true to yourself, and genuine to others”
Let’s get creative!